[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-106-1-social-work-management-016":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-106-1-社會工作管理-016","sw-106-1-social-work-management-016",106,1,true,16,"以下對社會行銷（social marketing）內涵的陳述，何者有誤？",{"A":15,"B":16,"C":17,"D":18},"是一種為了解決募款不足的策略之一","社會行銷僅適合由營利組織來推行或運用","社會行銷的目標在於促進個人、團體或社會整體之福祉","銷售行為改變的過程","B",null,[],"本題考點是社會行銷(social marketing)的定義與推行主體。依 Kotler 與 Zaltman(1971)提出的社會行銷概念,係將商業行銷的技術應用於推廣社會理念與行為改變,以促進個人、團體或社會整體之福祉,其主要推行者正是非營利組織與政府部門,並非僅限營利組織,故 B 的敘述有誤。A 正確:非營利組織常運用社會行銷開拓財源,是因應募款不足的策略之一。C 正確:促進標的對象與社會整體福祉正是其核心目標。D 正確:社會行銷「銷售」的是理念與行為改變的過程,而非實體商品。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-106-1-social-work-management-015","持「管理系統（managed system）」理論觀點的學者認為，非營利機構董事會不會具有下列那項功能？",15,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-106-1-social-work-management-017","為了確保人力需求的適當性，執行人力資源規劃（human resources planning）是必要的工作。下列何者與人力資源規劃無關？",17,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-106-1-social-work-management-014","以下對工作分析（job analysis）的描述，何者有誤？",14,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-106-1-social-work-management-018","以下有關非營利組織資訊揭露（information disclosure）的說明，何者有誤？",18,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-106-1-social-work-management-013","下列對零基預算（zero-based budgeting）的描述，何者有誤？",13,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-106-1-social-work-management-019","在規劃組織員工訓練過程（training process）或訓練計畫時，不會考慮下列那個步驟？",19,1787299234019]