[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-106-2-social-work-management-040":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-106-2-社會工作管理-040","sw-106-2-social-work-management-040",106,2,true,40,"面對有限的資源及組織間的競爭，商業行銷的觀念漸漸應用於社會服務機構，以能吸引充分的資源，繼而將資源轉化為產品與服務，然後分配給各種族群。在社會服務策略性行銷步驟中，基於「5Ps」模式的行銷組合具有重要性。下列何者不包含在「5Ps」中？",{"A":15,"B":16,"C":17,"D":18},"套裝產品（Package or Product）","促銷或推廣（Promotion）","價格（Price）","計畫（Plan）","D",null,[],"本題考點是社會服務策略性行銷「5Ps」行銷組合的內容。依 Lauffer 為社會服務機構提出的策略性行銷架構,5Ps 指公眾(Publics)、產品(Product,即套裝產品)、價格(Price)、地點\u002F通路(Place)與促銷(Promotion);「計畫(Plan)」不在其中,故選 D。A 套裝產品即 5Ps 的 Product,把服務包裝成可辨識的產品。B 促銷或推廣即 Promotion,讓標的人口與捐助者認識服務。C 價格即 Price,含服務收費與使用者付出的時間、心理成本。三者皆屬 5Ps,只有 D 計畫不是行銷組合的元素。",1,[25,29,33,37,40,44],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-106-2-social-work-management-039","需求評估為方案規劃的重要基礎，一般是運用布瑞蕭（Bradshaw）所提出的四種觀點來進行說明，而每種需求又有不同的方法來進行測量。下列對於需求評估方法的說明，何者正確？",39,{"webId":30,"stem":31,"number":23,"year":32,"session":23},"sw-107-1-social-work-management-001","政府依需要適時修訂「身心障礙者服務人員資格訓練及管理辦法」，試問政府偏向執行下列何種社會治理功能？",107,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-106-2-social-work-management-038","組織採取監督行動以便能夠確保組織可依規劃的計畫來執行，同時修正重大差異，以促使組織目標能夠被有效達成，多數的組織工作會造成失敗常常因為忽略了這個程序，因此它是管理程序中最重要的環節，請問這個程序是指管理職能的那一項？",38,{"webId":38,"stem":39,"number":10,"year":32,"session":23},"sw-107-1-social-work-management-002","非營利組織常以方案邏輯模式（logic model）來規劃與管控組織使命的實踐歷程與結果，而方案邏輯模式包括資源、輸出、活動、成效（outcome）及影響力（impact）等要素，試問其邏輯順序為何？",{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-106-2-social-work-management-037","做方案規劃時必須作需求評估，一般而言我們常採用 Bradshaw（1972）的四種需求分類來進行需求測量，下列那一種需求測量方法是運用感受性需求（Felt Need）的方法？",37,{"webId":45,"stem":46,"number":47,"year":32,"session":23},"sw-107-1-social-work-management-003","下列有關韋伯（Max Weber）科層體制設計原則的敘述，何者錯誤？",3,1787299243211]