[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-107-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-107-2-社會工作管理-036","sw-107-2-social-work-management-036",107,2,true,36,"由於資源有限，募款已是社會服務機構之間相當具競爭性的活動，機構因此需要用心建構募款的過程，以強化自身在競爭中的優勢地位。若以策略規劃程序來進行募款行動，社會服務機構執行募款的步驟應為：",{"A":15,"B":16,"C":17,"D":18},"設定募款目標→分析募款市場→擬定行銷策略與計畫→行動→績效評估","分析募款市場→設定募款目標→擬定行銷策略與計畫→行動→績效評估","擬定行銷策略與計畫→分析募款市場→設定募款目標→行動→績效評估","分析募款市場→擬定行銷策略與計畫→設定募款目標→行動→績效評估","B",null,[],"本題考點是以策略規劃程序執行募款的步驟順序。策略規劃的通則是「先分析環境、再訂目標、後擬策略」，故募款應為：分析募款市場（掌握捐款人輪廓與競爭者）→設定募款目標→擬定行銷策略與計畫→行動→績效評估，對應 B。A 錯在把「設定募款目標」放到「分析市場」之前，未先了解市場就先訂目標，違反策略規劃先蒐集資訊的邏輯。C 把「擬定策略與計畫」放到最前面，在尚未分析市場與設定目標前就先訂策略，順序顛倒。D 把「擬定策略」放到「設定目標」之前，目標未定便先訂策略，同樣不合程序，故僅 B 正確。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-107-2-social-work-management-035","在服務方案的設計與管理上，建置出具有財務控制、管理及規劃的預算系統是重要的，多年來已有專家學者提出幾種不同的預算設計過程模式，其中將「預算制定視為一種協商過程，預算決策是利害關係競爭者之間不斷衝突與妥協的最終結果」，為下列何種模式？",35,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-107-2-social-work-management-037","關於行銷（marketing）的要素，下列敘述何者錯誤？",37,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-107-2-social-work-management-034","預算是對方案所需花費進行估算活動，具有控制、管理、規劃三個目的。預算的重點在未來如何分配資源及使用經費。下列敘述何者錯誤？",34,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-107-2-social-work-management-038","在社會工作組織中，每個工作者的工作或多或少都與管理有關，因此人人都是管理者。工作者除了內部的管理，有必須對外經營與機構特別相關的任務環境，下列何者不屬於對外關係經營策略？",38,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-107-2-social-work-management-033","下列何者不是零基預算（zero-based budgeting）的特徵？",33,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-107-2-social-work-management-039","風險社會（risk society）是當代社會政策關注的重要議題，強調以「服務人群」和「人的價值」為前提的社會服務組織即需要具有風險管理（risk management）的知能，以能有效管理可能發生的風險並極小化其帶來的不利影響。風險管理的執行有四個要項，下列說明何者正確？",39,1787299245597]