[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-108-2-social-work-management-034":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-108-2-社會工作管理-034","sw-108-2-social-work-management-034",108,2,true,34,"Doherty 與 Horne 在傳統的「4Ps」基礎上，建構出公共服務行銷的「5Ps」模式，下列何者為第五個 P？",{"A":15,"B":16,"C":17,"D":18},"產品（Product）","促銷（Promotion）","價格（Price）","人們（People）","D",null,[],"本題考點為 Doherty 與 Horne 公共服務行銷「5Ps」模式中的第五個 P。傳統行銷 4Ps 為產品(Product)、價格(Price)、通路(Place)、促銷(Promotion);Doherty 與 Horne 在公共服務情境上加入第五個 P「人們(People)」,凸顯提供與接受服務的人員要素,故選 D。A 產品、B 促銷、C 價格皆屬既有的 4Ps,並非新增的第五個 P,故均非正解。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-108-2-social-work-management-033","關於非營利組織編製財務報表的敘述，下列何者正確？",33,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-108-2-social-work-management-035","相較於商業部門的行銷，下列何者是非營利部門行銷的特性？",35,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-108-2-social-work-management-032","預算是因應財務方面的問題最常用的管理系統，下列有關預算的敘述何者錯誤？",32,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-108-2-social-work-management-036","資訊系統對基層員工的效益，下列敘述何者錯誤？",36,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-108-2-social-work-management-031","非營利組織在經營上沒有短期利潤目標的壓力，財務管理的重點在於規劃長期財務來源，以支持其所提供的服務來完成使命。關於財務管理用詞的說明，下列何者最正確？",31,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-108-2-social-work-management-037","創新對社會服務組織而言，可以更適當的回應服務對象的需求，並可強化組織的責信與競爭力，若依速度和範圍、性質和成果，創新可分為幾種不同類型。下列對於創新類型的敘述，何者錯誤？",37,1787299251244]