[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-108-2-social-work-management-035":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-108-2-社會工作管理-035","sw-108-2-social-work-management-035",108,2,true,35,"相較於商業部門的行銷，下列何者是非營利部門行銷的特性？",{"A":15,"B":16,"C":17,"D":18},"品質能從服務中看出，易於被衡量","典型顧客為案主、志工和捐贈者","目標往往是以追求「利潤極大化」為考量","關心的是財貨和服務","B",null,[],"本題考點為非營利部門行銷相較於商業行銷的特性。B 正確:非營利組織的典型「顧客」多元,包含案主、志工與捐贈者,而非單一的購買者。A 錯,非營利多提供服務,品質具無形性、不易被衡量,並非「易於被衡量」。C 錯,非營利以達成使命與公益為導向,並非追求「利潤極大化」。D 錯,以財貨與服務的買賣為核心關切是商業部門的特徵,非營利更關注使命達成與服務對象需求。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-108-2-social-work-management-034","Doherty 與 Horne 在傳統的「4Ps」基礎上，建構出公共服務行銷的「5Ps」模式，下列何者為第五個 P？",34,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-108-2-social-work-management-036","資訊系統對基層員工的效益，下列敘述何者錯誤？",36,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-108-2-social-work-management-033","關於非營利組織編製財務報表的敘述，下列何者正確？",33,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-108-2-social-work-management-037","創新對社會服務組織而言，可以更適當的回應服務對象的需求，並可強化組織的責信與競爭力，若依速度和範圍、性質和成果，創新可分為幾種不同類型。下列對於創新類型的敘述，何者錯誤？",37,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-108-2-social-work-management-032","預算是因應財務方面的問題最常用的管理系統，下列有關預算的敘述何者錯誤？",32,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-108-2-social-work-management-038","為了讓資訊管理系統所蒐集的資料，能夠對服務的決策發生影響，產生最大效用，所蒐集的資料要具有「讓使用者可以非常容易使用，且能夠以自己所希望的格式來讀取」，這是資訊特性的那一種特性？",38,1787299251249]