[{"data":1,"prerenderedAt":47},["ShallowReactive",2],{"q-sw-109-1-social-work-management-039":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-109-1-社會工作管理-039","sw-109-1-social-work-management-039",109,1,true,39,"社會服務行銷是機構要了解顧客或案主的需求，並提供滿足其需求的服務，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"行銷是一種理念，目的在影響標的群的態度甚於行為","行銷能決定你所想要的並擴大組織資源，更順利實現組織使命","行銷導入社會服務將能在社區與社區外的福利議題更有影響力","社會服務行銷能吸引資源，並將資源轉為理念、產品和服務","A",null,[],"本題考點在社會服務行銷(social marketing)的核心目的。依行銷管理概念，行銷雖以理念傳遞為手段，但最終目的是影響標的群的「行為」(behavior)甚於僅改變其態度，因為態度改變若未帶動實際行動便無法達成組織使命，故 A 敘述將重點放在「影響態度甚於行為」屬顛倒，為錯誤選項，本題選 A。B 正確，行銷有助釐清組織想要的方向並擴大資源以實現使命；C 正確，行銷可提升機構在社區內外福利議題的影響力；D 正確，行銷能吸引資源並將其轉化為理念、產品與服務。三者皆符合社會服務行銷的功能，唯 A 對行銷目的的描述失準。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-109-1-social-work-management-038","下列何者不是預算週期的項目？",38,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-109-1-social-work-management-040","有關組織變革（organizational change）的敘述，下列何者錯誤？",40,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-109-1-social-work-management-037","團隊是夥伴關係行動的一環，有關「工作團隊」與「工作團體」比較之敘述，下列何者錯誤？",37,{"webId":37,"stem":38,"number":10,"year":9,"session":39},"sw-109-2-social-work-management-001","社會福利脈絡已從「管理」邁向「治理」，有關「管理」與「治理」的敘述，下列何者錯誤？",2,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-109-1-social-work-management-036","在社會工作領域裡，若以「需求面」進行資源盤點，係屬於下列那種面向？",36,{"webId":45,"stem":46,"number":39,"year":9,"session":39},"sw-109-2-social-work-management-002","下列何者不是有效的策略性規劃應具備的要件？",1787299253625]