[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-109-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-109-2-社會工作管理-036","sw-109-2-social-work-management-036",109,2,true,36,"有關社會服務策略性行銷，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"社會服務行銷必須確認組織的使命，才不致令組織的行銷陷入營利的偽裝","好的內在環境分析應該要了解外界對組織的印象或期待","社會服務行銷考量的重點是組織的目標而非成本","社工專業須調整對行銷的認知並排除社會服務行銷的障礙","C",null,[],"本題考點在社會服務策略性行銷的原則，並找出錯誤敘述。依社會服務行銷理論，A正確：行銷須先確認組織使命，才不致陷入營利偽裝、偏離公益本質；B正確：良好的分析應了解外界對組織的印象或期待（此屬形象／利害關係人認知評估）；D正確：社工專業須調整對行銷的認知並排除行銷障礙。而C「社會服務行銷考量的重點是組織的目標而非成本」為錯誤：社會服務行銷仍須將成本（如服務輸送成本、案主取得成本）納入考量，不能只顧目標而忽略成本效益，故選C。C將成本因素排除於行銷考量之外，與策略行銷須兼顧成本效益的原則不符。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-109-2-social-work-management-035","在社會服務契約中避免代理人的道德危險與投機行為，下列何者不是委託人在契約委外過程可運用的管理機制？",35,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-109-2-social-work-management-037","募款（fundraising）被視為是影響社會服務組織發展的首要因素，下列敘述何者錯誤？",37,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-109-2-social-work-management-034","有關契約委外文化下之志願服務部門的出路，下列敘述何者錯誤？",34,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-109-2-social-work-management-038","有關非營利組織募款的操作過程，下列敘述何者錯誤？",38,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-109-2-social-work-management-033","有關零基預算（zero-based budgeting）的敘述，下列何者錯誤？",33,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-109-2-social-work-management-039","有關組織員工抗拒變革的敘述，下列何者錯誤？",39,1787299255745]