[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-109-2-social-work-management-038":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-109-2-社會工作管理-038","sw-109-2-social-work-management-038",109,2,true,38,"有關非營利組織募款的操作過程，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"募款目標需充分反映組織的營運目標，預定募款的金額多多益善","非營利組織必須先分析贊助資源的市場狀況，進行市場區隔再針對不同捐助來源提出不同訴求","非營利組織常用的募款方法有：直接信函、街頭勸募、電視勸募、電話行銷、義賣或園遊會等","募款需要成本，成本比與募款計畫的嚴謹度、執行時的控制落實及捐款人的認同與否有關","A",null,[],"本題考點在於非營利組織募款規劃的基本原則。依募款管理原理,募款目標須反映組織的營運目標與實際財務需求,採「量出為入、依需求設定」的原則,而非「金額多多益善」;不設上限地追求金額會脫離組織使命、增加後續核銷與課責壓力,故A敘述錯誤,為正解。B正確,募款前應分析贊助資源市場、進行市場區隔並對不同捐款來源提出差異化訴求,屬募款前置的市場分析。C正確,直接信函、街頭勸募、電視與電話勸募、義賣、園遊會確為常見募款方法。D正確,募款需成本,成本比與計畫嚴謹度、執行控制及捐款人認同度相關。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-109-2-social-work-management-037","募款（fundraising）被視為是影響社會服務組織發展的首要因素，下列敘述何者錯誤？",37,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-109-2-social-work-management-039","有關組織員工抗拒變革的敘述，下列何者錯誤？",39,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-109-2-social-work-management-036","有關社會服務策略性行銷，下列敘述何者錯誤？",36,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-109-2-social-work-management-040","Kurt Lewin 提出組織變革三個階段模式（three-step model）之步驟，下列何者正確？",40,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-109-2-social-work-management-035","在社會服務契約中避免代理人的道德危險與投機行為，下列何者不是委託人在契約委外過程可運用的管理機制？",35,{"webId":46,"stem":47,"number":23,"year":48,"session":23},"sw-110-1-social-work-management-001","Frederick Herzberg 所提出的雙因子理論（motivation-hygiene theory）是激勵的重要理論，下列有關雙因子理論之敘述，何者錯誤？",110,1787299255775]