[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-110-1-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-110-1-社會工作管理-036","sw-110-1-social-work-management-036",110,1,true,36,"有關社會服務的策略性行銷，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"社會機構為避免陷入「營利的偽裝」，最先確立的是使命","社會服務的典型顧客包括案主、志工和捐贈者","行銷組合的 5P 中，「價格」（price）是主要要素","「市場定位」是指在競爭市場中尋找一個獨特的位置","C",null,[],"本題考點是社會服務策略性行銷的概念,為反向題,要挑出敘述錯誤者。錯誤在 C「行銷組合的 5P 中,價格(price)是主要要素」:社會服務多為免費或低價提供,價格並非其行銷組合的主要著力點,更關鍵的往往是產品\u002F服務本身、通路(可近性)、推廣與人員,將價格視為主要要素不符社會服務行銷特性,故選 C。A 指機構為避免「營利的偽裝」須先確立使命、B 指典型顧客含案主、志工與捐贈者、D 指市場定位是在競爭中尋找獨特位置,均為正確描述。故選 C。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-110-1-social-work-management-035","財務管理是社會服務機構實踐組織願景和目標的工具與過程，下列有關財務管理內涵的敘述，何者錯誤？",35,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-110-1-social-work-management-037","組織面對抗拒創新的應對策略，下列敘述何者較不適當？",37,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-110-1-social-work-management-034","目標管理可實現組織的願景，但可能因組織內外因素的變異，使目標管理過程中出現阻力而難以達到預期效益。下列何者不是目標管理的限制？",34,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-110-1-social-work-management-038","有關社會服務機構決策時的資訊蒐集特性，下列敘述何者錯誤？",38,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-110-1-social-work-management-033","工作團隊（work team）是一個協力的團體，強調個別或共同責任，讓團隊成員能夠朝特定目標邁進。下列何者不屬於工作團隊的特色？",33,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-110-1-social-work-management-039","具有相當悠久歷史的心智障礙教養院，該機構的員工教育程度、年資差異大，早晚班的交接不確實，甚至夜班的值班員工還經常喝點小酒；工作上很少被要求，工作紀錄凌亂不全，組織並沒有訂定工作規則、員工福利制度混亂，內部小團體彼此不太互動，老員工自恃有經驗會輕視年輕員工，新進員工常常待不久就離職。新到任的教養院主任，想要有所作為，準備六個月內建立制度與組織文化，其運用方式下列敘述何者錯誤？",39,1787299261756]