[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-110-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-110-2-社會工作管理-036","sw-110-2-social-work-management-036",110,2,true,36,"當一項服務方案進入衰退期，此時對於「產品」的行銷策略，下列何者較為恰當？",{"A":15,"B":16,"C":17,"D":18},"去除相對弱勢的服務","提供單一或少量的服務","多品牌策略","提供垂直模式的服務","A",null,[],"本題考點是服務(產品)生命週期中「衰退期」的行銷策略。方案進入衰退期時,需求萎縮、投入產出效益下降,此階段的產品策略是精簡與汰弱,將相對弱勢、成效不彰的服務項目裁撤或退場,把資源轉移到更有價值處,故選 A「去除相對弱勢的服務」。B「提供單一或少量服務」較屬導入期的策略樣態;C「多品牌策略」多用於成熟期以區隔市場、維持占有率;D「垂直模式服務」屬擴張整合的成長型策略,均非衰退期恰當作法。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-110-2-social-work-management-035","有關社會服務機構預算編列步驟，下列順序組合何者較為適當？①設定與機構需要相關的特定目標 ②確定有關機構運作的事實 ③探討機構運作可能的替代方案 ④決定機構的優先次序 ⑤確定有關預算的決策 ⑥提供充分的解釋和公共關係",35,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-110-2-social-work-management-037","有效的勸募策略必須考量的要件，下列何者較不適當？",37,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-110-2-social-work-management-034","有關社會工作使用網際網路的敘述，下列何者錯誤？",34,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-110-2-social-work-management-038","資訊系統對社會服務機構帶來的效益，下列敘述何者錯誤？",38,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-110-2-social-work-management-033","社會服務夥伴關係（partnership）不是一種單純的主從或附屬關係，或是一種純粹市場型態的契約。下列有關夥伴關係的敘述何者錯誤？",33,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-110-2-social-work-management-039","Kurt Lewin提出的組織變革之解凍、改變、再結凍三階段模式，其中有關改變（changing）的敘述，下列何者正確？",39,1787299272775]