[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-111-1-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-111-1-社會工作管理-036","sw-111-1-social-work-management-036",111,1,true,36,"行銷計畫始於服務對象的需求與偏好，係屬下列何種行銷導向？",{"A":15,"B":16,"C":17,"D":18},"銷售導向","生產導向","產品導向","顧客導向","D",null,[],"本題考點是行銷導向的演進與辨識。依行銷管理理論,顧客導向(customer orientation)主張行銷活動應始於了解服務對象的需求與偏好,再據以設計與提供服務,故選D。A銷售導向著重推銷既有產品、以促成交易為主;B生產導向假設顧客要買得到、買得起,重視大量生產與效率;C產品導向強調產品本身的品質與功能。三者的起點都是機構或產品本身,唯有顧客導向以服務對象的需求為出發點,故選D。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-111-1-social-work-management-035","非營利組織的管理，強調要設法增加資產、減少負債，以求永續經營或損益平衡。下列何者屬於「固定資產」？",35,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-111-1-social-work-management-037","某身心障礙機構開了一家餐廳作為心智障礙者的庇護職場，在餐廳牆壁上貼滿心智障礙者的笑臉，在桌子的玻璃下也有「因為您的愛心，將為我們帶來自信與尊嚴」等標語，現場更有多位心智障礙者擔任服務人員。這種行銷策略是：",37,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-111-1-social-work-management-034","有關社會福利機構的逐項預算（line-item budgeting）之敘述，下列何者錯誤？",34,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-111-1-social-work-management-038","藉由社會關注的焦點，策劃富有創意的活動，以成為大眾關心的議題，更因此吸引媒體的報導與捐款人的參與，辦理活動是有其必要性的，係屬於下列何種行銷方式？",38,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-111-1-social-work-management-033","人群服務機構預算系統之建立，下列何者不是其主要之目的？",33,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-111-1-social-work-management-039","下列何者不是常用的社會服務資訊系統之內容？",39,1787299269777]