[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-111-1-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-111-1-社會工作管理-037","sw-111-1-social-work-management-037",111,1,true,37,"某身心障礙機構開了一家餐廳作為心智障礙者的庇護職場，在餐廳牆壁上貼滿心智障礙者的笑臉，在桌子的玻璃下也有「因為您的愛心，將為我們帶來自信與尊嚴」等標語，現場更有多位心智障礙者擔任服務人員。這種行銷策略是：",{"A":15,"B":16,"C":17,"D":18},"體驗行銷","一對一行銷","差異行銷","集中行銷","A",null,[],"本題考點是非營利行銷策略類型的辨識。依體驗行銷(experience marketing)理論,重點在營造情境、感官與情感連結,讓消費者親身感受而產生認同與購買。題述庇護餐廳以身心障礙者的笑臉照片、感性標語(如「因為您的愛心,將帶來自信與尊嚴」)與現場多位身心障礙者服務,共同營造情感與情境的體驗以打動顧客,故選A。B一對一行銷針對個別顧客客製互動;C差異行銷對不同市場區隔提供不同方案;D集中行銷聚焦單一利基市場。題幹強調情境感受的營造,屬體驗行銷。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-111-1-social-work-management-036","行銷計畫始於服務對象的需求與偏好，係屬下列何種行銷導向？",36,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-111-1-social-work-management-038","藉由社會關注的焦點，策劃富有創意的活動，以成為大眾關心的議題，更因此吸引媒體的報導與捐款人的參與，辦理活動是有其必要性的，係屬於下列何種行銷方式？",38,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-111-1-social-work-management-035","非營利組織的管理，強調要設法增加資產、減少負債，以求永續經營或損益平衡。下列何者屬於「固定資產」？",35,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-111-1-social-work-management-039","下列何者不是常用的社會服務資訊系統之內容？",39,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-111-1-social-work-management-034","有關社會福利機構的逐項預算（line-item budgeting）之敘述，下列何者錯誤？",34,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-111-1-social-work-management-040","組織變革包括解凍（unfreezing）、改變（changing）、再結凍（refreezing）三個階段，下列何者不屬於解凍階段的重要特徵？",40,1787299269791]