[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-111-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-111-2-社會工作管理-036","sw-111-2-social-work-management-036",111,2,true,36,"相較於行銷，有關公共關係的特性，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"公共關係主要是一種溝通工具","公共關係企圖影響特定的行為","公共關係是手段而非目的","公共關係的功能，是要讓大眾知道組織的成就","B",null,[],"本題考點為公共關係與行銷特性的區辨。依行銷管理理論，「企圖影響特定的行為」（如促成購買、使用服務）是行銷（marketing）的核心目的；公共關係主要作為一種溝通工具、屬手段而非目的，功能在讓大眾知悉組織成就以建立形象與好感，故 B 將「影響特定行為」歸為公關特性而錯誤。A、C、D 皆為公共關係的正確描述。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-111-2-social-work-management-035","一種管理過程，由管理階層設計並由董事會核准，藉以合理確保可靠財務報導、有效率及效果之營運、法令之遵循，屬於下列何種財務管控方式？",35,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-111-2-social-work-management-037","行銷（marketing）有助於社會福利組織使命、願景目標的達成。有關卓越行銷的核心關鍵，下列敘述何者錯誤？",37,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-111-2-social-work-management-034","當個體同時為兩種或兩種以上的目標所吸引，而造成個體只能選擇其中一種目標時所產生的內心衝突，係指下列何種衝突？",34,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-111-2-social-work-management-038","資訊管理的目的是適時獲得提供決策參考所需資訊，以促進組織效率的提升及目標的達成。下列敘述何者錯誤？",38,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-111-2-social-work-management-033","有關衝突（conflict）之意涵與觀點，下列敘述何者錯誤？",33,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-111-2-social-work-management-039","若採用和原有技術完全不同的新技術，對既有的技術或產業造成破壞性的影響，此敘述不屬於下列何種創新的意涵？",39,1787299264290]