[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-111-2-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-111-2-社會工作管理-037","sw-111-2-social-work-management-037",111,2,true,37,"行銷（marketing）有助於社會福利組織使命、願景目標的達成。有關卓越行銷的核心關鍵，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"詢問服務使用者的需要，重視他們的回答並予以回應","只以社會工作專業為中心，低估服務使用者意見的價值","發展衡量成果的基準及指標作為評估之用","訓練工作人員提高對服務使用者意見的敏感度","B",null,[],"本題考點為社會福利組織卓越行銷的核心精神。依行銷導向（marketing orientation）理念，卓越行銷應以服務使用者需求為中心、傾聽並回應其意見，B 主張「只以社會工作專業為中心、低估服務使用者意見的價值」與行銷精神背道而馳，故為錯誤敘述。A 詢問需求並予回應、C 建立衡量成果的基準與指標、D 訓練員工提高對使用者意見的敏感度，皆為卓越行銷的正確做法。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-111-2-social-work-management-036","相較於行銷，有關公共關係的特性，下列敘述何者錯誤？",36,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-111-2-social-work-management-038","資訊管理的目的是適時獲得提供決策參考所需資訊，以促進組織效率的提升及目標的達成。下列敘述何者錯誤？",38,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-111-2-social-work-management-035","一種管理過程，由管理階層設計並由董事會核准，藉以合理確保可靠財務報導、有效率及效果之營運、法令之遵循，屬於下列何種財務管控方式？",35,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-111-2-social-work-management-039","若採用和原有技術完全不同的新技術，對既有的技術或產業造成破壞性的影響，此敘述不屬於下列何種創新的意涵？",39,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-111-2-social-work-management-034","當個體同時為兩種或兩種以上的目標所吸引，而造成個體只能選擇其中一種目標時所產生的內心衝突，係指下列何種衝突？",34,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-111-2-social-work-management-040","常見的「組織精簡與再造」係屬於下列何種變革？",40,1787299264304]