[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-112-1-social-work-management-035":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-112-1-社會工作管理-035","sw-112-1-social-work-management-035",112,1,true,35,"以服務使用者的利益做考量的行銷，係屬下列何種行銷模式？",{"A":15,"B":16,"C":17,"D":18},"正向行銷（positive marketing）","社會行銷（social marketing）","反行銷（anti-marketing）","去行銷（de-marketing）","A",null,[],"本題考點為社會服務行銷模式的分類。以「服務使用者的利益」為出發點、追求對案主有益的行銷，屬於「正向行銷（positive marketing，A）」，故選 A。B「社會行銷」著重以行銷手法推廣有益社會的觀念或行為改變（如戒菸、防疫），焦點在觀念倡導而非以使用者利益為判準；C「反行銷」旨在勸阻或消除對某產品、行為的需求；D「去行銷」則是暫時或選擇性降低需求（如需求過載時抑制申請量），三者目的與正向行銷不同，均非本題所指。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-112-1-social-work-management-034","有關社會福利機構預算的主要目的，下列敘述何者錯誤？",34,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-112-1-social-work-management-036","關於社會服務行銷的定義，下列敘述何者錯誤？",36,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-112-1-social-work-management-033","有關解決衝突的可能方式，下列敘述何者錯誤？",33,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-112-1-social-work-management-037","在邏輯模式的服務方案之規劃過程中，「利用原料輸入達成目標的活動」係屬於下列那一個元素？",37,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-112-1-social-work-management-032","團隊工作不必然會確保有較佳或有更高的績效，因此如何使團隊工作有效至關重要。有關「高績效團隊」的特徵，下列敘述何者錯誤？",32,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-112-1-social-work-management-038","運用資訊科技於個案服務時，社會工作者最好能夠考量案主面臨那一些限制？①非正式社會網絡裡的資訊不易查證 ②電腦或通訊設備的成本昂貴 ③電力中斷和網際網路服務不穩定的風險 ④檔案及通訊的保密有疑慮 ⑤個人的資訊能力因年齡、身心功能和生活經驗等因素而異",38,1787299267175]