[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-112-1-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-112-1-社會工作管理-036","sw-112-1-social-work-management-036",112,1,true,36,"關於社會服務行銷的定義，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"關心的是人、理念、價值與服務","目標是以追求公益使命的實現為導向","目的是讓組織及其利害關係人受益","成效易標準化，且品質易衡量","D",null,[],"本題考點為社會服務行銷的定義與特性。社會服務具無形性（intangibility）與異質性（heterogeneity），成效受人、情境等多重因素影響，難以標準化，品質也不易客觀衡量，因此「成效易標準化，且品質易衡量（D）」與服務行銷的本質相反，故 D 為錯誤選項。A「關心的是人、理念、價值與服務」點出社會服務行銷的無形標的；B「以追求公益使命的實現為導向」符合非營利組織的價值取向；C「目的是讓組織及其利害關係人受益」呼應行銷創造多方價值的意涵，三者皆為正確描述。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-112-1-social-work-management-035","以服務使用者的利益做考量的行銷，係屬下列何種行銷模式？",35,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-112-1-social-work-management-037","在邏輯模式的服務方案之規劃過程中，「利用原料輸入達成目標的活動」係屬於下列那一個元素？",37,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-112-1-social-work-management-034","有關社會福利機構預算的主要目的，下列敘述何者錯誤？",34,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-112-1-social-work-management-038","運用資訊科技於個案服務時，社會工作者最好能夠考量案主面臨那一些限制？①非正式社會網絡裡的資訊不易查證 ②電腦或通訊設備的成本昂貴 ③電力中斷和網際網路服務不穩定的風險 ④檔案及通訊的保密有疑慮 ⑤個人的資訊能力因年齡、身心功能和生活經驗等因素而異",38,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-112-1-social-work-management-033","有關解決衝突的可能方式，下列敘述何者錯誤？",33,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-112-1-social-work-management-039","組織變革（organizational change）有多種不同的類型，有關「由下而上的變革（bottom-up change）」之特性，下列敘述何者錯誤？",39,1787299267191]