[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-112-2-social-work-management-036":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-112-2-社會工作管理-036","sw-112-2-social-work-management-036",112,2,true,36,"有關社會服務部門行銷之敘述，下列何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"社會服務行銷重視機構的使命與價值","社會服務通常是以金錢交換有形的貨物","成效很難標準化","典型顧客以案主、志工、捐贈者為主","B",null,[],"本題考點在於社會服務行銷的特性。依非營利行銷理論，社會服務提供的多是無形的服務而非有形貨物，且常非以金錢直接交換，而涉及使命、價值與社會效益的交換，故 B 敘述錯誤、應選。A 正確，社會服務行銷高度重視機構的使命與價值，行銷須與使命一致。C 正確，服務成效抽象、個別差異大，難以標準化。D 正確，社會服務的典型顧客不限於案主，還包括志工與捐贈者等多元關係人，需分眾行銷。故 B 誤把社會服務類比為以金錢換取有形商品的商業交易，忽略其無形性與非交易性。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-112-2-social-work-management-035","組織領導必須要策略性地思考財務管理，有關財務管理的內涵，下列敘述何者錯誤？",35,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-112-2-social-work-management-037","行銷是探查和滿足目標對象的需求，但談到行銷時經常和公關混淆。有關公關和行銷的敘述，下列何者正確？",37,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-112-2-social-work-management-034","相對於非社會服務契約，對於社會服務契約特性之敘述，下列何者正確？",34,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-112-2-social-work-management-038","有關社會服務機構對於資訊系統的運用，下列敘述何者正確？",38,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-112-2-social-work-management-033","由同一層級但不同工作領域的員工所組成，他們集合在一起以完成某一特定任務，係屬於下列何種團隊類型？",33,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-112-2-social-work-management-039","組織從現有的狀態邁向期望的未來狀態，以增進其效能的過程，係屬下列何種概念的定義？",39,1787299278009]