[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-112-2-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-112-2-社會工作管理-037","sw-112-2-social-work-management-037",112,2,true,37,"行銷是探查和滿足目標對象的需求，但談到行銷時經常和公關混淆。有關公關和行銷的敘述，下列何者正確？",{"A":15,"B":16,"C":17,"D":18},"行銷是一種溝通工具，而公關還包括產品發展","行銷企圖影響態度，公關則嘗試影響特定行為","行銷直接涉及到界定使命、顧客和服務，公關是手段而非目的","行銷不涉及組織形象的塑造，公關則著重於塑造組織形象","C",null,[],"本題考點在於區辨行銷（marketing）與公關（public relations）的關係。依行銷管理觀點，行銷是機構的核心策略活動，直接涉及界定使命、界定顧客與界定服務內容，公關則是達成行銷與組織目標的溝通手段之一，是手段而非目的，故 C 正確。A 錯誤，關係恰相反：行銷才是涵蓋產品發展在內的整體策略，公關偏重溝通。B 錯誤，行銷企圖影響的是實際行為（如使用服務、捐款），公關則偏重塑造態度與形象，敘述張冠李戴。D 錯誤，行銷同樣需關注組織形象，形象是行銷的一環，並非與行銷無關。故唯 C 正確定位公關為行銷下的工具。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-112-2-social-work-management-036","有關社會服務部門行銷之敘述，下列何者錯誤？",36,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-112-2-social-work-management-038","有關社會服務機構對於資訊系統的運用，下列敘述何者正確？",38,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-112-2-social-work-management-035","組織領導必須要策略性地思考財務管理，有關財務管理的內涵，下列敘述何者錯誤？",35,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-112-2-social-work-management-039","組織從現有的狀態邁向期望的未來狀態，以增進其效能的過程，係屬下列何種概念的定義？",39,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-112-2-social-work-management-034","相對於非社會服務契約，對於社會服務契約特性之敘述，下列何者正確？",34,{"webId":46,"stem":47,"number":48,"year":9,"session":10},"sw-112-2-social-work-management-040","有關組織的創新，下列敘述何者正確？",40,1787299278037]