[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-113-1-social-work-management-038":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-113-1-社會工作管理-038","sw-113-1-social-work-management-038",113,1,true,38,"若以行銷管理的觀點出發，有關募款操作過程的階段，下列排列何者正確？①設定募款目標 ②募款方法的決定與運用 ③運用募款技術與方法擬訂行銷組合 ④成立募款單位 ⑤分析募款市場 ⑥績效評估",{"A":15,"B":16,"C":17,"D":18},"①②③④⑤⑥","②⑤①③④⑥","④③⑤①②⑥","⑤④①③②⑥","D",null,[],"本題考點在以行銷管理觀點排序募款操作流程。合理程序須「先分析市場、再建立組織、續訂目標與策略、執行、最後評估」，故正確順序為⑤分析募款市場→④成立募款單位→①設定募款目標→③運用募款技術與方法擬訂行銷組合→②募款方法的決定與運用→⑥績效評估，即選 D。判斷關鍵：⑤分析市場屬前置研究，須最先；⑥績效評估屬事後檢討，必最後（四選項皆置⑥於末）。差異在前段：唯有 D 將「市場分析（⑤）在先、成立單位（④）居次、再設目標（①）」的邏輯排對，符合「先了解環境與備妥組織，才能設定可行目標並擬訂行銷組合」的管理程序，其餘選項在前段順序上均有錯置。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-113-1-social-work-management-037","某社會福利機構主任，為了鼓勵創新，對於年度預算總是尊重各部門提出新方案的預算需求，儘量予以滿足；在有限的總額經費前提下，對於來年的機構預算編列，各部門透過管道爭取不遺餘力，甚至吵得不可開交，於是該主任提出按機構組織績效「讓數字來說話」，做為各部門編列預算的核定決策依據，屬於下列何種模式？",37,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-113-1-social-work-management-039","我們在生活中經常聽到「公關」或「行銷」這兩個名詞，有關「公關」與「行銷」之敘述，下列何者正確？",39,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-113-1-social-work-management-036","強調效率，了解花費是否有效，係屬預算編列的何種方法？",36,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-113-1-social-work-management-040","有關社會福利領域應用資訊系統的敘述，下列何者錯誤？",40,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-113-1-social-work-management-035","有關工作團體（work group）與工作團隊（work team）之差異，下列敘述何者正確？",35,{"webId":45,"stem":46,"number":10,"year":9,"session":47},"sw-113-2-social-work-management-001","下列何者不是社會福利組織募款的形式？",2,1787299275444]