[{"data":1,"prerenderedAt":47},["ShallowReactive",2],{"q-sw-113-1-social-work-management-039":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-113-1-社會工作管理-039","sw-113-1-social-work-management-039",113,1,true,39,"我們在生活中經常聽到「公關」或「行銷」這兩個名詞，有關「公關」與「行銷」之敘述，下列何者正確？",{"A":15,"B":16,"C":17,"D":18},"公關與行銷是互不相關的兩回事","公關是目的而非手段","公關企圖影響態度；行銷則嘗試影響特定行為","公關主要是一種溝通工具；行銷則不重視溝通","C",null,[],"本題考點在辨析「公共關係」與「行銷」的目的差異。依非營利管理學界通說，公關著重塑造組織形象、建立信任，企圖影響大眾的「態度」；行銷則以促成交換行為為目的，嘗試影響「特定行為」（如捐款、使用服務），故 C 正確。A 錯：公關與行銷高度相關、常整合運用（如行銷公關 MPR），並非互不相關。B 錯：公關是手段（溝通工具）而非目的，最終目的仍是支持組織使命。D 錯：行銷同樣高度重視溝通（推廣即溝通組合），並非不重視溝通；此選項恰把公關重溝通、行銷輕溝通的關係說反了。故答案為 C。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-113-1-social-work-management-038","若以行銷管理的觀點出發，有關募款操作過程的階段，下列排列何者正確？①設定募款目標 ②募款方法的決定與運用 ③運用募款技術與方法擬訂行銷組合 ④成立募款單位 ⑤分析募款市場 ⑥績效評估",38,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-113-1-social-work-management-040","有關社會福利領域應用資訊系統的敘述，下列何者錯誤？",40,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-113-1-social-work-management-037","某社會福利機構主任，為了鼓勵創新，對於年度預算總是尊重各部門提出新方案的預算需求，儘量予以滿足；在有限的總額經費前提下，對於來年的機構預算編列，各部門透過管道爭取不遺餘力，甚至吵得不可開交，於是該主任提出按機構組織績效「讓數字來說話」，做為各部門編列預算的核定決策依據，屬於下列何種模式？",37,{"webId":37,"stem":38,"number":10,"year":9,"session":39},"sw-113-2-social-work-management-001","下列何者不是社會福利組織募款的形式？",2,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-113-1-social-work-management-036","強調效率，了解花費是否有效，係屬預算編列的何種方法？",36,{"webId":45,"stem":46,"number":39,"year":9,"session":39},"sw-113-2-social-work-management-002","有關管理的意涵與本質，下列敘述何者錯誤？",1787299275449]