[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"q-sw-113-2-social-work-management-038":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-113-2-社會工作管理-038","sw-113-2-social-work-management-038",113,2,true,38,"一種基於使用者利益的行銷，目的在於鼓勵標的群使用組織認為符合其需求的特定產品或服務（例如：消費者保護運動的行銷），係屬下列何種行銷模式？",{"A":15,"B":16,"C":17,"D":18},"正向行銷（positive marketing）","個人行銷（personal marketing）","反行銷（anti-marketing）","去行銷（de-marketing）","A",null,[],"本題考點在區辨社會行銷依「鼓勵或抑制需求」方向劃分的模式。正向行銷(positive marketing)立基於使用者利益,主動鼓勵標的群體使用符合其需求的產品或服務(如消費者保護運動),方向是「促進採用」,題幹相符,故選 A。B 個人行銷針對特定個人或名人形象,與使用者利益導向無關;C 反行銷(anti-marketing)目的在永久消除對有害標的的需求(如反菸、反毒);D 去行銷(de-marketing)是暫時或選擇性抑制過度需求,方向皆為抑制,與題幹「鼓勵使用」相反。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-113-2-social-work-management-037","可認知組織目的和目標，去除部門間的界線，處理長期計畫，檢視成本與效益的關係，係屬下列何種預算類型？",37,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-113-2-social-work-management-039","有關社會福利組織行銷的理念，下列敘述何者錯誤？",39,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-113-2-social-work-management-036","社會服務財務管理中須了解環境、案主、專業價值及服務操作方式，以及服務的質和量對資源的要求和財務預算的影響，係屬下列何者的主要職責？",36,{"webId":38,"stem":39,"number":40,"year":9,"session":10},"sw-113-2-social-work-management-040","擔心隨著創新而來的責任與變化，可能導致必須學習新的事務，係屬下列何種抗拒創新的原因？",40,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-113-2-social-work-management-035","有關社會服務領域的夥伴關係（partnership）具備的共同特性，下列何者錯誤？",35,{"webId":46,"stem":47,"number":23,"year":48,"session":23},"sw-114-1-social-work-management-001","組織的生產過程包括：①經費 ②投入 ③活動 ④產出 ⑤結果；就經濟、效率、效能與生產過程的關係而言，經濟（economy）係介於那兩種要素之間？",114,1787299280657]