[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-113-2-social-work-management-039":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":24},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":23},"sw-113-2-社會工作管理-039","sw-113-2-social-work-management-039",113,2,true,39,"有關社會福利組織行銷的理念，下列敘述何者錯誤？",{"A":15,"B":16,"C":17,"D":18},"社會福利組織為了維繫生存達成使命，必須重視行銷管理","行銷管理本質就是需求管理，藉由了解不同的需求狀態訂定行銷決策","社會服務行銷的目的主要是為募款，僅需提供組織相關訊息給捐款者、贊助者","社會服務行銷將資源轉為理念、產品和服務，再分配給各種不同人群","C",null,[],"本題考點在辨識社會福利組織行銷的正確理念。行銷管理本質是「需求管理」,目的不僅止於募款,而是透過交換過程傳遞理念、產品與服務以達成使命並回應多元需求;選項 C 稱行銷目的「主要是為募款,僅需提供組織相關訊息給捐款者、贊助者」,把行銷窄化為募款工具、對象窄化為捐款者,忽略服務對象、志工、社會大眾等多元利害關係人,概念錯誤,故選 C。A 組織須靠行銷維繫生存與達成使命,正確;B 行銷本質為需求管理、依需求狀態訂決策,正確;D 行銷將資源轉為理念、產品與服務再分配給不同人群,正確。",1,[25,29,33,37,41,45],{"webId":26,"stem":27,"number":28,"year":9,"session":10},"sw-113-2-social-work-management-038","一種基於使用者利益的行銷，目的在於鼓勵標的群使用組織認為符合其需求的特定產品或服務（例如：消費者保護運動的行銷），係屬下列何種行銷模式？",38,{"webId":30,"stem":31,"number":32,"year":9,"session":10},"sw-113-2-social-work-management-040","擔心隨著創新而來的責任與變化，可能導致必須學習新的事務，係屬下列何種抗拒創新的原因？",40,{"webId":34,"stem":35,"number":36,"year":9,"session":10},"sw-113-2-social-work-management-037","可認知組織目的和目標，去除部門間的界線，處理長期計畫，檢視成本與效益的關係，係屬下列何種預算類型？",37,{"webId":38,"stem":39,"number":23,"year":40,"session":23},"sw-114-1-social-work-management-001","組織的生產過程包括：①經費 ②投入 ③活動 ④產出 ⑤結果；就經濟、效率、效能與生產過程的關係而言，經濟（economy）係介於那兩種要素之間？",114,{"webId":42,"stem":43,"number":44,"year":9,"session":10},"sw-113-2-social-work-management-036","社會服務財務管理中須了解環境、案主、專業價值及服務操作方式，以及服務的質和量對資源的要求和財務預算的影響，係屬下列何者的主要職責？",36,{"webId":46,"stem":47,"number":10,"year":40,"session":23},"sw-114-1-social-work-management-002","規劃是達到組織目標必要的關鍵因素，有關規劃效益之敘述，下列何者錯誤？",1787299280661]