[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"q-sw-114-1-social-work-management-037":3},{"subject":4,"subjectSlug":5,"subjectFullName":4,"question":6,"related":23},"社會工作管理","social-work-management",{"id":7,"webId":8,"year":9,"session":10,"subject":4,"legacy":11,"number":12,"stem":13,"options":14,"answer":19,"answerNote":20,"images":21,"lawTimestamp":9,"explanation":22,"freq":10},"sw-114-1-社會工作管理-037","sw-114-1-social-work-management-037",114,1,true,37,"在服務輸送系統中更積極的努力行銷，以增加現有服務的使用率，例如鼓勵既有的服務對象更頻繁地使用服務，係屬下列何種社會行銷策略？",{"A":15,"B":16,"C":17,"D":18},"市場開發","產品開發","市場滲透","多角化經營","C",null,[],"本題考點是 Ansoff 成長矩陣在社會行銷的應用。依 Ansoff 產品\u002F市場矩陣,以「現有服務對象(現有市場)×現有服務(現有產品)」為象限、透過更積極行銷提高既有對象的服務使用率(如鼓勵更頻繁使用),屬於「市場滲透」(market penetration)策略,故選 C。A市場開發(market development)是以現有服務打入新的服務對象或新地區;B產品開發(product development)是向現有對象推出新服務;D多角化經營(diversification)是新服務加新市場,同時開闢兩者。題幹關鍵字「既有對象、現有服務、增加使用率」精準對應市場滲透。",[24,28,32,36,40,44],{"webId":25,"stem":26,"number":27,"year":9,"session":10},"sw-114-1-social-work-management-036","預算編列攸關組織服務的推動能否進行，社會工作者應注意預算編列原則，下列敘述何者正確？",36,{"webId":29,"stem":30,"number":31,"year":9,"session":10},"sw-114-1-social-work-management-038","有關社會福利機構募款之敘述，下列何者錯誤？",38,{"webId":33,"stem":34,"number":35,"year":9,"session":10},"sw-114-1-social-work-management-035","當面對衝突時，作為一個主管，可選擇避免衝突、迎戰、對抗或嘗試去解決衝突。為了期待能順利解決衝突，下列何者方法正確？①規避或掩飾衝突 ②避免偏袒任何一方 ③認真傾聽 ④建立信任 ⑤假設衝突會自然被解決 ⑥持續檢視事情是否已獲得實際改善",35,{"webId":37,"stem":38,"number":39,"year":9,"session":10},"sw-114-1-social-work-management-039","非營利組織應該要充分掌握各類資訊，以利做出適當的決策。有關不同類型資訊的敘述，下列何者正確？",39,{"webId":41,"stem":42,"number":43,"year":9,"session":10},"sw-114-1-social-work-management-034","有效的網絡治理的關鍵在於網絡管理，有關網絡管理的敘述，下列何者錯誤？",34,{"webId":45,"stem":46,"number":47,"year":9,"session":10},"sw-114-1-social-work-management-040","有關社會服務變革的敘述，下列何者正確？",40,1787299282940]